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Crash Course in Enterprise B2B Sales

April 9, 2020 @ 5:00 pm - 7:00 pm EEST

This popular Crash Course in B2B Sales has been delivered to 80+ venues around the world over the past 11 years, including universities, startups accelerators, economic development organizations and investment consortia. The aim to provide entrepreneurs starting a new venture and business school graduates entering a new sales profession with practical knowledge of B2B sales — how to target enterprise sales opportunities, manage a sales process, acquire customers and generate revenue. Basically, how to survive and grow from year 0 to 5.

The highly-compressed 1-hour session combines lecture and anecdotal evidence from real-world sales situations. Included are essential sales concepts and the “tools and mechanics” required for sales focus and efficiency, as well as more subtle human aspects of selling, with an emphasis on how to overcome bias, build consensus, and proven techniques for getting started with new customers.


April 9, 2020
5:00 pm - 7:00 pm EEST
Event Category:

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