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Defining your Startup’s customer experience on day 1

December 2, 2020 @ 7:00 pm - 8:00 pm EEST

About Kristen Durham

Kristen Durham is VP of Startup Initiatives at Zendesk. She previously served as the Zendesk Chief of Staff, and prior to that she spent four years at Silicon Valley Bank building its VC and technology banking practices in Latin America, China, and other emerging markets. Kristen holds an MS in Energy & Resources from UC Berkeley.


Workshop Description

Customer experience is not a new concept. However, it is undoubtedly an evolving one. As customers continue to work from home and make purchasing decisions virtually, prioritizing customer experience has never been more important – especially for early stage startups. Whether you’re focused on getting to market and landing your first customers or you just closed your seed round, Kristen Durham, VP of Startups at Zendesk, joins us to share why CX matters and the improved results founders can see when customer experience is emphasized on Day 1. Using examples from fast-growing startups who invested early in CX, she’ll walk you through how they leveraged data for growth and for competing with established brands, best practices in engaging with customers in a virtual world, and Kristen will share what a CX strategy should look like – including when, and how, to roll out CX features.


December 2, 2020
7:00 pm - 8:00 pm EEST
Event Category:

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