Sam Mallikarjunan is Head of Marketing at BirdEye.com, a SaaS startup enabling small businesses to win at online marketing by leverage their most powerful content of all — their happy customers. Sam is the former Head of Growth at HubSpot Labs and has taught Advanced Digital Marketing at Harvard University as well as Innovation Management and Marketing Analytics right here at the University of South Florida. With his energetic approach as a digital marketing instructor for multiple universities, Sam strives to provide students with a curriculum focused on frameworks for building modern growth engines. As a consultant, he brings an outsider’s fresh perspective to guide seasoned teams to identify areas of opportunity and develop specific plans with attainable goals.
Sam is also co-author of the book How To Sell Better Than Amazon which is, thanks to the publisher, ironically available for purchase on Amazon.