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Supermarket aggregation model: marketimden.com

2 weeks before we have started Etohum meetings. Our first startup was marketimden.com which aggregates supermarkets on their site. Customers can shop from supermarkets which are near to their location. These enables the system to deliver under 1 hour. Their business model’s most important difference from other online markets is delivery. The founders of marketimden.com new graduates from university. There is a huge number of products, it is hard to manage pricing and inventory of all supermarkets. They have already made agreement with 5 super markets, but closed their site in order to solve technical problems. 4 founders had also found first round venture capital which may enable them to live 1 year or less.

marketimden.com first meeting

─ July 26, 2008