Adam Berk graduated from Emory University, Department of Economics in 2000. Currently, he is the chief scientist, EIR, Chairperson of the Board, and Founder of the Entrepreneurial Science Foundation which is located in New York City. He is also founder of neigh*borrow, 26miles, and shared, squared. His specialties are : Lean Startup, Customer Development, Two Sided Markets, A/B Testing, Landing Pages, Hypothesis Testing, Creative Problem Solving, Pricing, Social Media Marketing, Pricing Models.