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The advantages startups have before big companies

Entrepreneurship is tough and startup owners often face difficult situations when it comes to dealing with the competition. Many emphasize only on the disadvantage, but there are many advantages that startups have before big companies and here you can find five of them.

Startups and team support

Nowadays, startups attract the best talent. Mostly highly-motivated people with great vision and sense for innovation are willing to join a startup which increases the work performance, provides better employee support system and team solidarity. Startups are famous with better employee treatment which is one of the key points of successful company culture.

Startups and customers

Entrepreneurs may have limited time and swamped daily schedules but they know how important their customers are and always find the time to get in touch with them. Making strong connection between customer and owner creates a feeling of security and better customer support. It is essential the customer to feel special and startups offer this cozy feeling based on the very special attention which the customers receive.

Startups and motivation for innovation

Most entrepreneurs are good leaders and they manage to find the time and the right way to motivate their team, to encourage them to use their creativity in order to create products and services which have value and solve problems. Startups are concentrated on growth through innovation which makes their products carry strong value and purpose. Entrepreneurs concentrate on the product, not just on the profit and this is what makes startups special.

Startups and flexibility

Startups are very young companies with limited number of employees and this is great opportunity for providing better and more flexible service, to experiment, to brainstorm new ideas and to try different approaches. Flexibility is very important in the business world and the startups are able to afford the challenges of being versatile.

Startups and failure

Nobody likes to think about failure but this is one of the key topics for entrepreneurs. They are aware of the chances their idea and whole company to fail and they are ready to face the consequences from it – to pick themselves up and continue their entrepreneurial path. Startups can be easily excused if they make mistakes, but for big companies even the smallest mistake can be crucial. Startups are on their way to building their brand and it is acceptable to make wrong decisions, but the wrong moves from big companies can bring big damage to the brand.

─ January 14, 2015