Entrepreneurs are competing for the attention of the customers with strong, highly-recognizable brands and resourceful companies all the time. It is essential for startup owners to be more flexible when it comes to their marketing strategies in order to overrun the competition and win the attention of their target customers. Small companies, working without competent marketing team, can experience difficulties related with their online marketing. Here you can find five awesome TED Talks on marketing, which can be very useful for small business owners and entrepreneurs.
Joseph Pine: What consumers want
Sheena Iyengar: How to make choosing easier
Dan Cobley: What physics taught me about marketing
Renny Gleeson: 404, the story of a page not found
John Gerzema: The post-crisis consumer