5 Books You Should Read Before Pitching Your Startup to Investors

One of the most exciting parts of every entrepreneurial venture is associated with the moment when the entrepreneurs pitch their startups in front of the investors. However, the art of pitching is very difficult to master. Many entrepreneurs fail to present their companies to the investors in the best possible way and the reasons for this can be many.

Mastering the art of pitching is not that easy as it sounds: putting together some slides will not do the job! Every entrepreneur must work hard on creating the perfect pitch for the right investors in order to increase the chances of winning the investment that their company truly deserves.

One of the most significant differences between the successful and the unsuccessful entrepreneurs is defined by their ambition and motivation to learn new things. There are many awesome books that can help every entrepreneur to master their pitching skills and here you can find five of these very valuable books. Enjoy and be ready to get inspired, motivated and prepared for the perfect pitch!

The Art of the Pitch: Persuasion and Presentation Skills that Win Business

by Peter Coughter

Quotes from the book:

“When we are selling our ideas, the audience must first buy us.”

“We all fall in love with our own ideas. The trick is to know when to fall out of love with these ideas and get out of the presentation.”

“The secret to selling great work is to sell the idea of the work before you sell the work.”

“But it’s not because we’re afraid to fail. It’s because we’re afraid that we’ll succeed. That is what truly terrifies us.”

“We’re telling them our truth. That’s our gift to them.”

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

by Oren Klaff

To Sell Is Human: The Surprising Truth About Moving Others

by Daniel Pink

The Startup Game: Inside the Partnership between Venture Capitalists and Entrepreneurs

by William H. Draper

Mastering the VC Game: A Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms

by Jeffrey Bussgang

If you have already mastered the art of pitching, but you are still eager to learn as much as you can about entrepreneurship, here you can find some very valuable reading suggestions, that will inspire you to expand your “must-read” book list.

Top 10 Books on Startup Investing
Three Books That Will Change The Way You Think About Money 
7 Leadership Books for Entrepreneurs 
15 Audio Books Busy Entrepreneurs Should Listen To 
The Ultimate Reading List: 50 Must-Read Books for Entrepreneurs 



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