Marketing is Now a Science

Advertising is not the only solution

Unfortunately advertising isn’t necessarily enough. There can be some things that go wrong. For example, when Yahoo and Hotmail first started they were actually originally looking at doing billboard ads and radio advertising  but it turned out to be a terrible idea.

Strategic Relationships

One of the things that you can actually do is  start to look at who already has your market rather than trying to force your product or your website into **a marketplace. e. g. AirBnB used craigslist and tapped into their users.

If you don’t have access to your market find out who does. **

Create a moment of magic

With everything that you do whether it’s your advertising, whether it’s your marketing, whether with the product itself a lot of people kind of forget this. They are wrapped up with the dreams of the technology, of what they are actually achieving that they sometimes forget that we need to create these little **moments of magic. **

Viral referrals

It’s always hard to make something go viral but you can make them easy and fun to share. http://www. slideshare. net/startupistanbul/5-strategies-you-can-use-in-marketing-todayross-kingsland?