Guy Kawasaki: 12 Lessons from Steve Jobs

1. “Experts” are usually clueless.
2. Customers cannot tell you what they want.
3. The action is on the next curve.
4. Biggest challenges beget the best work.
5. Design counts.
6. Use big graphics ad big fonts.
7. Changing your mind is a sign of intelligence.
8. Value is not equal to price.
9. A players hire A+ players.
10. Real CEOs demo.
11. Real entrepreneurs ship.
12. Marketing = unique value.

Bonus: Some things need to be believed to be seen.

To find out more, watch the video below. And don’t forget to leave your comment in the comment section!