Write your Business Plan in Half the Time with Twice the Impact

Outline the market opportunity.

Essentially, what gap is your business filling in the market? You need to outline target markets, possible threats and how your business will fit into that market. It’s a mistake to think that your business is always entirely unique – what is important is how the business will operate in the market out there.

Outline your competition.

Who else on the market is occupying the same or similar space to you? You need to include why customers will use your business rather than the opposition and how you will achieve that.

Outline your business model.

In this section, you need to outline the company’s costs and the revenue streams. This must be detailed and you may want to include names of anyone specific you will be using in your venture – suppliers, distributors, etc.

Outline your financial projections.

Your cash flow statement must be accurate. Be sure to compare your income and outgoings correctly in your quarterly statements.