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Things you can do to grow your business

Is your business in a rut? Are you stuck on how to move forward and expand? Don’t worry – there are many ways in which you can grow your business exponentially. Many of them are simple in their initial idea, but may require some more work in execution.

Open more branches.

Opening more branches of your business may sound intimidating. It may also sound like a lot of money being spent. However, by opening more branches, or even just the one to start with, you can expand your geographical target customers.

Expansion of this kind expands the number of people that you can capture the attention of when selling your product or service.

Word spreads too – so anyone that was just out of your geographical target before now has a chance to try the product or service that you’re offering. Those that are loyal customers already will spread the news for you, as well as your own marketing.

Improve your current products and services.

This is a very broad point. Improve could mean anything from streamlining your service to make it more efficient and therefore more cost effective, to improving the physical product itself and making an invention 2.0 to market instead.

In terms of services, you could offer more training to staff members to ensure that your business is being run as efficiently as possible to improve them.

Expand your current products and services.

If there is a service or a product which would go hand in hand with each other and you’re only doing the one… why not do both?

By expanding your services on offer that cross over and are likely to affect the same people, you will drive up sales as your customers are likely to be interested in both as opposed to just one of your services or products.

Find your audience and go to them.

As part of your business, you should be aiming to connect with the people that use your services and products. Not only can you personally get to know them and their habits and needs, but you can also discover new ideas or ways in which to market your services specifically for these people.

Invest your time and energy into marketing.

Marketing is the way to connect to new people. There is a whole generation that is numb to typical advertising – the generation that has never had to watch a TV ad because there’s a skip button. Older generations are also getting into that habit.

If you want to break through the advertisement blindness that we have now, it must be with something well thought, relevant and interesting to your audience.

Market your products and services in new ways.

Try social media to target your audiences: Facebook, Twitter, Linkedin, etc. These platforms are being used by the whole world – what better place exists to reach your audience (and for your audience to reach you).

Growing a business can seem daunting initially, but there are many ways to do it and be successful.

─ May 13, 2016