MASS Analytics provide data analytics software that help companies measure and optimize the impact of their marketing budget.
MASS (Modelling Analytics and Software Solutions) help companies measure the performance of their marketing mix and understand the efficiency and return on investment (ROI) of each marketing spend across the entire portfolio of brands. They show clients the optimal way to spend their marketing budget to achieve maximum ROI and reach business targets. They offer state of the art tools that allow the measurement, forecasting and optimisation of marketing efforts. Their flag product is MassTer and is one of the most competitive tools in the field of data analytics in the world.