Pobuca is SaaS that lets users share a unified address book with co-workers and have access from any device: desktop or mobile. This allows to sync a shared organization address book to a smartphone app. It may fit to any organization, since an easy-to-use company-wide address book that syncs to mobile and gets automatically updated with contacts (from business cards, email signatures etc) is an essential need against other alternatives such as Excel/Access files, smartphone contacts lists and CRM applications