We are in the business of grocery mobile coupons & loyalty. This is a huge market globally, but without any solid solution in mobile, due to the complexity of the market (technical integration between brands/retailers/consumer). We have integrated all 3 parties, in a way that makes sense for all of them. We require brands’ & retailers’ minimum effort for them to hook up on our platform, while we make it dead simple for consumers to get offers & real money with 1 tap. We then use all data available to add value for each one of the 3 separately.