A social app for consuming and globally spreading top quality content, in a pleasantly addictive way. We focus on the content and not on the popularity of the user; using the wisdom of the crowd to spread viral content faster.Users receive content and swipe to influence the wave; either swipe right to share, or left to stop the wave from spreading. Since each like is also a sharing action, the engaged users must decide, so that only quality content travels internationally.We can personalize marketing and enable advertisers to spread their brand’s content natively, through sophisticated advertisements, according to the user’s choice.