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Top 3 marketing books of 2014

As an entrepreneur you are on top of everything that is happening in your startup and your marketing strategy is one of the top priorities. It has been a good year for marketers as many great books on modern marketing have been published. If you wonder where to start from, here you will find the top three marketing books of 2014.

Growth Hacker Marketing: A Primer of the Future of PR, Marketing and Advertisement
By Ryan Holiday

In this book marketing guru Ryan Holiday explains growth marketing with real company examples like Facebook, Twitter, Airbnb, Dropbox and many more. It doesn’t matter in which level your startup is now it is a great marketing book which you should get your hands on.

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
By Denise Lee Yohn

“We are all drawn to people who express certainty about who they are… great brands make the most of this attraction”

Denise Lee Yohn, “What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest”

Great brands can be built and many have already done that. In this book Denise Lee Yohn talks about the seven key principles which all successful brands use and explains how you can implement these principles in your own startup.

The Art of Social Media: Power Tips for Power Users
By Guy Kawasaki and Peg Fitzpatrick

“Peg and I are in the trenches of social media, not in a “war room” back at headquarters. We acquired our knowledge though experimentation and diligence, not pontification, sophistry, and conference attendance.”
― Guy Kawasaki, The Art of Social Media: Power Tips for Power Users

In this book Guy Kawasaki and co-author Peg Fitzpatrick emphasize the power of social media once again and present practical tips and practices, which every entrepreneur can benefit from, by implementing them in their social media strategy. It is a must-read for marketers in any niche and level.

─ December 11, 2014