Rethinking Commitment in Entrepreneurship
John Jantsch is an entrepreneur, a writer, speaker and marketer, who specializes in assisting small businesses and startups on their way to success. He is the author behind [Duct Tape Marketing](http://www. amazon. com/Duct-Tape-Marketing-Practical-Business/dp/159555131X), [The Referral Engine](http://www. amazon.
com/The-Referral-Engine-Teaching-Business/dp/1591844428/ref=pd_bxgy_14_img_y/187-9885735-4077354) and [The Commitment Engine](http://www. amazon. com/The-Commitment-Engine-Making-Worth/dp/1591844878/ref=pd_bxgy_14_img_z/187-9885735-4077354). In his inspirational TEDxKC Talk, he helps us to rethink commitment and gives the answer to one very interesting question: Why some not that successful entrepreneurs feel completely fulfilled and others, who have achieved success, feel like complete failures?