Growth Hacking 1 - New Hope
Meet Your Instructor:
Ross Kingsland is the founder of Inception Growth and is a Communication Strategist for prestigious clients like Lamborghini, Virgin and high-profile individuals. He believes that the difference between those who succeed and those who fail is the skill to inspire others to act. Ross works with leaders and organisations who have a desire to inspire those around them and succeed. Inspiration is a key tool that has been utilised by highly successful organisations and individuals strategically. True to his proactive tendencies, he has dedicated his life to not only the science of creating inspiration in the minds of others, but applying this to multimillion-dollar business strategies and high-profile leaders to achieve the result they are seeking. “Your success is in direct proportion to your courage” according to Ross Kingsland. Ross is the creator of Neuro Responsive Inception® – a science based influencing model that is taught to select clients across the globe. (crunchbase)
This course is for you if:
- You have the willingness to learn new strategies to speed up your company's growth
- You are looking for a framework to keep your company growing
- You want to understand why growth hacking is what you need today
A. No Assumptions
The first was to approach every kind of business and growth model with no preconceived ideas, no assumptions. This is surprisingly difficult for a lot of people. A lot of people have very strong opinions and ideas about their business, about their growth, and about the way that they're. They are also thinking about their online presence or company or growth model, and why is it growing.
B. Test Everything
One of the things that we have to start with initially is come in and assume that nothing is correct so that we can then go back and test everything right from the very beginning. And by testing, we constantly reiterate what is correct and what isn't.
C. Growth is a Mindset
The main thing is that growth is a mindset. There are a lot of strategies that I'll be sharing with you but you need to have the correct mindset. It's a question of changing that mindset around to be constantly thinking about how to grow the company, how to grow the business, how to reach new people, convert them, push them down the funnel, get them to referral and increase that monthly recurring revenue.
D. Must Have Product/Market Fit
One absolutely critical factor to consider is there must be some kind of product/market fit. I know almost everyone is familiar with the Lean Startup and with Steve Blank's customer development strategy. If not, take some time out, read those books and absorb them into your business immediately. But one of the difficulties that we have when we approach any company is if you don't have a product/market fit from the very beginning, it makes growth very difficult. And if you haven't, then you need to quickly identify what works and what doesn't possibly readjust, readjusted or make some serious decisions on where the business needs to go.
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