How to start a startup 4
Growth
It is not team, it is not past experience, it is not fancy investors, it is growth. So typically, you are gonna go to one of three places. One, you are gonna experiment with ads. I tend to like that strategy the least.
Second, if you are B2B, you really want to focus on reference customers, the customers who you can provide amazing service to who’s going to talk to other people in their industry, and spread the word about you.
The last one, if you are doing anything related to consumer services, social media, etc.
Usage should equal sharing. I can’t tell you how many founders I have talked to who said, "Oh, I’m going to make my thing go viral". Well, if you want to make your thing go viral, it doesn’t mean just adding a share button.
The very fact that people are using your product has to create some type of sharing. That has to be built in from day one so don’t think of sharing as an extra activity or a side activity, think of it as 100 percent of using your product.
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