Investment vs Sales 1
Introduction
What we have before us is a question every startup has to answer at some point. Most times the question comes in the early stages. Interestingly, you may even need to answer the question again and again. The question is the one of “Do I focus on looking for investment, or trying to make sales?”
It’s a very much confusing question as well. I mean, you may be thinking you could just start off your business and receive $10M in investment funds within a year, and then proceed to expanding your business, after which you would become very successful and retire when you want. Makes so much sense right?
You could also focus on finding as many customers as possible, and selling your product or service to them as much as you can. This will eventually lead to you expanding after a few years maybe, and then you would become very successful and retire when you want. Makes sense too.
It definitely looks like two different routes with the same destination. The big question is, which of these routes should you take?
Course Instructor
Bill Kenney is a founder, convener and connector. He is the founder and CEO of Test My Pitch, an online platform that develops communication skills. He has started and built 6 companies. Bill is an active community builder and a member of the Startup Champions Network.
Amidst other things, Bill is a trade show and in-person event ROI specialist.His impact is one that dramatically improves lead generation results for event sponsors, exhibitors, and speakers. He is the founder of MEET (My Expo & Event Team), which helps international B2B growth companies soft land and scale in the U.S. through trade shows and in-person events. MEET’s processes help its clients ramp-up sales quickly and maintain a steady stream of high-quality prospects going forward.
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