Metrics that drive growth 3
What to Measure
WHAT TO MEASURE AND WHAT NOT TO MEASURE
1. Don't measure everything. Measure what matters.
2. Don't measure totals. Measure acceleration and growth.
3. Do measure:
a. revenue/customer/user growth
b. churn rates/active usage
c. customer/sales funnels
d. launch dates/progress
e. progress on micro projects
f. critical growth areas of your business
Measure anything that has a sense of momentum and change. That would be very powerful launch dates progress as well as customer sales and lead generation.
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