Pitch Perfect - Chapter One: The Power of Storytelling - Why Stories
Why Stories?
Your job is to find the connection, stimulate my interest and mind, and intellectual curiosity and visualize what will happen if I choose to walk with you as an investor or as a professional. What will happen as a customer as well?
- A story is the connection. It connects what was and what can be, what shouldn't happen to what should happen, what can't be solved to how it's solved.
- A story stimulates. Stories create emotions that help us create a sensory sense in the listener and pushes for a chemical reaction.
- A story visualizes. Your pitch is not real, you are not real until you tell how real people (customers) will solve their problem with your product.
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