The Art of the Pitch - Do Number 1: Tell a Strategic Story
Stories can be very powerful and have the potential to keep ringing in the minds of your listeners. You could use them to your advantage while pitching. Finding one really good story to blend into the message you’re trying to drive through will have a lot more impact than just claiming that your app has any of the qualities it has. So, instead of saying “The app keeps users very engaged”, you could tell us about one of your users who installed the app and used it for maybe 80 hours in a week, and how that backs up your claim of your app being very engaging.
Instead of making claims about what your app does, you could prove it by finding one compelling story, tying it to your startup, and telling it in the best way you can.
The question to help you at this point is ‘How does this story help me achieve my goal?’
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