The Founder's Obsession
Yrjö Ojasaar contends founders must understand customers and their problems better than customers know themselves. If you solve real needs, people will pay. But pushing a product without customer insight fails over time, despite bonuses. Startups often push their platform because they built it, not due to customer value. To succeed, empathize so deeply you know customers' jobs-to-be-done better than they do. Make their lives profoundly better through real solutions.
#startups #entrepreneurship #customerdevelopment #productmarketfit #empathy #venturecapital
