The Impact of Culture

Yrjö Ojasaar believes Estonia's historically liberal, Western-leaning culture positively impacts its startups. Despite Soviet rule, Estonia maintained openness by watching Finnish TV and wearing homemade "Western" clothes. This orientation shaped an independent thinking entrepreneurial spirit. Ojasaar contends Estonia's refusal to fully conform as the Soviet Union's most progressive republic laid cultural foundations for startups to thrive after independence.

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