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The Importance of R&D in Successful Innovation

Short · 48 sec · 175 views · 4 likes

Tendayi discusses the difference between research and development (R&D) and innovation, stating that while R&D is important for advancing society, it is not essential for successful innovation. Innovation only occurs when new technologies developed through R&D have real-world impact through customer adoption and optimizing business processes to generate revenue and profits. Therefore, true innovation is a combination of developing new technologies through R&D along with creating valuable products and services for customers and implementing profitable business models to scale. #Shorts