The Psychology of Investing
Venture capitalist Scott Hartley explains why early stage venture capital is more psychology than finance. Rather than evaluating spreadsheets, gross margins, and PNLs, he looks at the qualities of the founder - their grit, perseverance, and desire to build the company long-term. He focuses on metrics like customer acquisition cost, lifetime value potential, and whether the business model makes sense. But ultimately it comes down to the psychology of the entrepreneur and their potential for success.
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