Twice Commerce Founder on Moving from One Sale to Two
Tuomo Laine, founder of Twice Commerce, explains the reasoning behind rebranding from Rental to Twice. He shares how they've expanded beyond just rentals to also reselling refurbished and secondhand goods. Laine emphasizes their mission of extending product lifecycles and increasing merchant profitability. Twice encapsulates enabling multiple sales versus just one transaction. If you can make something happen twice, recurring sales become achievable. Laine relates this to Peter Thiel's "zero to one" concept - the challenging step is going from one instance to two. Making second, third, and further sales is Twice Commerce's purpose.
#sustainability #circulareconomy #recommerce #secondhand #startup #entrepreneurship #ecommerce #retail
