Understanding Customer Behavior The Key to Startup Success 1
Are people grabbing the product out of your hands and saying, I want it, or I'm using it, or I'm buying it, or I've given you email addresses, or I'm downloading it, or some evidence that people actually like what your vision is. Every once in a while, I get a student taking my class, does a startup, and then I have coffee with them, and they say, Professor Blank, the customers aren't behaving as I think. And so sometimes I just kind of get exasperated and say, well, maybe we should ship a copy of your plan, you know, with the product. And they write down ship copy of plan with product. And I go, no, no, no, that's not what you should be doing. You should be finding out why they're not behaving as you expect. And by the way, customers never, never behave as you expect. Never. And they don't know what they want either. They don't know. And you believe you know.
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