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Growth Hacking Tips: Why is Remarketing Important?

The Growth Hacker and The founder of KISSmetrics, Neil Patel will be on stage at Startup Istanbul Conference on the 30th of September.


You can effectively use Remarketing to increase your revenue, but firstly you have to know what Remarketing is actually! Remarketing is a marketing technique that allows you to target users who have previously visited your website. It is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. You can use Remarketing to bring the visitors back to your website and convert them into a sale.
Why is Remarketing important?
It’s important because %96 of individuals leave a website before converting and %46 of people visit a website 2 or 4 time before making a purchase. Online shopping carts are abandoned over %70 of the time and customers don’t buy over %60 of the items left in shopping carts. The goal is to reach customers when they’re most likely to buy.
Here are some tips for your Remarketing Lists:

  1. Create copy for the ads and landing pages that is tailored to site visitors

  2. Exclude certain visitors

  3. Place a higher bid when your Remarketing list audience searches for keywords

  4. Set and test impression caps. Don’t show the same ads to someone over and over

  5. Craft the marketing message to the purpose, product and user.

  6. Set up conversion tracking and make sure to stop sending ads to customers that have already converted.

Quicksprout

─ August 22, 2014